High Trust. Low Pressure. Happy Clients for Life!
Have you heard the expression, “Between a rock and a hard place?”
It means that neither available option is super great.
In a way, as real estate professionals, we live in that space.
We live between the rock of:
moving is a top three most-stressful life event, alongside dealing with death and divorce.
and the hard place of:
real estate professionals (as salespersons) are a bottom three least-trusted industry, ranking only above politicians and attorneys.
In other words, our clients are often super-stressed and the last person they want to call is...you guessed it, a Realtor.
Brutal.
This leaves people like you with the option of
a) not every buying or selling a house (not likely),
or
b) hiring a more trusted profession like a nurse, elementary teacher, or fireman to do the job (not recommended).
So with RAGE, we decided to take a different approach.
One that relieves anxiety and actually makes people happy that they chose to give us a call.
We call it:
High trust, low pressure, happy clients for life.
Chad Goodale, Chastity Gomez, Josh Larsen, Kevin Root
After interviewing hundreds of RAGE clients, we have consistently found their top three priorities in the agent they hire are:
Trust - will the agent tell the truth and keep their promises?
Advocacy - will the agent look out for the client’s best interests?
Expertise - does the agent have a track record of great results?
Trust. We measure trust, not just by if clients say they’ll work with us a second time, but by if they actually do. Since 2007, we are proud to report that 92% of RAGE clients have re-hired us for their repeat business. While not perfect, that 92% far exceeds the 24% national industry average and is a number we’re pleased with, even while we continue our efforts to improve every day.
Advocacy. For advocacy, we measure our client results compared to the market norms. In 2021, RAGE clients' average list-to-sell price was 105.66% - compared to a 101.8% Denver-metro average. The meant our sellers typically pocketed more than $20,000 than they would have had they hired an average agent.
Expertise. For expertise, our industry generally experiences about a 90% drop-out rate by new real estate agents within their first two years in the business. For those who make it, most agents then sell between 7-12 homes a year. At RAGE, we have been in business since 2007 and have sold over 650 homes (averaging over 40 per year).
So while we can’t solve the national trends or fix our industry’s below-average reputation, we can seek to model something different for our industry peers and serve our clients in such a way that makes the process less stressful than anticipated and builds trust rather than eroding it.
We’re proud of the results we have achieved for our clients so far and for the over 275 five-star reviews we have received from happy clients.
High trust, low pressure, happy clients for life is our commitment, and if you would like to speak with us about your personal buying or selling plans, we’d love to connect.
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We hope this content serves you well as you seek to be savvy homeowners and make wise financial decisions for your future. If you'd like to chat further or are considering moving in the coming months or year, let's get a meeting scheduled today!
- Josh & The RAGE Team
This material has been prepared for informational purposes only, and is not intended to provide, and should not be relied on for tax, legal, or accounting advice. You should consult your own tax, legal and accounting advisors before engaging in any transaction.
